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Why branding is important for your business?

When you hear the words brand, brands, branding- what comes into your mind and runs before your eyes? Is it the famous and iconic Apple logo? Or your favorite fast food chain brands like KFC or McDonald's? It might also be a commodity you use every day like that instant cup of Nescafe you had this morning while you skimmed through the Times on your way to work. Anyways you get the big picture. A brand helps you identify a product or services offered by a company. In this fast-paced world, branding helps you to identify the best among the…

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